"They do have a certain addictive charm that makes it very hard to eat just one," wrote Ruth Reichl of the Los Angeles Times. The cookies flew off the shelves in the City of Angels as Haidos discovered the magic of publicity. However, over time "no fat" began to overshadow "no cholesterol." Offers to purchase the company's top-secret recipe seemed less than savory. Haidos found herself at a fork in the road.

She dug into Bikini A Go Go, marking Haidos' launch of Restaurant Bikini's successful box lunch delivery program. The boxed feasts fast became an industry must, winning raves at the 1993 Grammy Awards. Figurative painter Muramasa Kudo, one of Restaurant Bikini's investors, recommended to Haidos that she explore a career in public relations and marketing. He immediately hired her to represent him and his studio. And so it was that Alexia Haidos Public Relations and Marketing was born.

During the launch campaign for THE BIG ISSUE, Haidos met and collaborated with Alison Deknatel. Their dynamic synergy led to the formation of Double A Public Relations & Marketing. Haidos has been running the company since 2004 with Deknatel acting as a consulting partner.

Alexia has brought a fresh approach to the garnering of publicity and achieved exceptional levels of visibility for Rivera Restaurant, The Los Angeles Greek Film Festival, Shade Hotel, Verana Hotel, The American Film Institute's Directing Workshop for Women, Soolip Paperie & Press, Petros Greek Cuisine & Lounge, St. Sophia's LA Greek Festival, The Farmer's Daughter Hotel, the International Documentary Association, The Tale of Genji for Pioneer Electronics, and many others.

Haidos is producing and directing A Taxi Odyssey, a feature length documentary about the infamous taxi drivers of Athens, Greece who were sent to government mandated charm school to learn better manners. The film is currently in post-production. She also sits on the board of the Center for Cultural Innovation.

Alison Deknatel has a wide spectrum of experience in all aspects of marketing, promotions, public relations and research through projects that span from entertainment to education and new media.

Working for Scholastic Inc. and their partner Chrysler as Associate Project Director for their nationwide reading initiative, Reading Together: Make it a Family Tradition!, she was responsible for overseeing both the editorial and production of an in-school periodical that aimed to reach every teacher, parent and child in America, as well as an accompanying marketing campaign that included a national press launch and trade exhibition. For Cinergi Pictures' EVITA, serving as Marketing Project Manager she was integral to the development and execution of the marketing, publicity and promotional campaign for the film domestically and internationally. She was instrumental in facilitating the production of trailers and key art, as well as the creation of merchandise ranging from T-shirts and calendars to a coffee table book in partnership with Harper Collins Publishing.

Deknatel produced the official EVITA web site, which received over 1 million hits in its first week. Additional projects have included: the creation of a comprehensive public relations and marketing campaign for The Tale of Genji, a symphony by Isao Tomita presented by Pioneer Electronics; the launch of GIRL BOSS, the second release from indie publisher Girl Press; overseeing creation of a marketing and publicity campaign for the Hollywood Pictures releases Burn Hollywood Burn and The Shadow Conspiracy; developing marketing strategy and facilitating events for Conversations with Women, a Los Angeles based women's networking organization; event planning and management for The Big Issue, a magazine benefiting the homeless, and BAFTA LA, the Los Angeles chapter of the British Film Academy.

Deknatel served as Director of Communications at the American Film Institute and is currently Director of Communications at Operation U.S.A. She acts as a consulting partner of Double A and sits on the board of the Center of Cultural Innovation.